PORTRAIT · Branding Identity

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PORTRAIT by HONEST - 2023

Logo, naming, brand identity, art direction and packaging

Global project where all the communication elements of the brand have been designed: naming, logo, visual identity, packaging and art direction.

PORTRAIT, the soul of flowers, is an indie beauty brand that considers the individual as a whole and offers products that promote calm and inner peace by acting on the skin and hair, so that external care also becomes a moment to seek personal balance. and inner care.

The main graphic element of the Packaging design is a floral pattern to represent the flower essences of the products. In addition, these drawings are made manually to provide a handmade texture giving value to the real, to the earth. The logo is created based on the letter 'A' of the name, using the Aqala font and modifying it manually.

The main visual anchor of PORTRAIL are its illustrations. It is youthful, smooth, yet sophisticated. Accent logomark balanced with easy-to-read text font shapes PORTRAIT visual identity. With colors, I decided to keep it simple and go back to the basics. That’s why the PORTRAIT brand palette consists of neutral/pure colors — dark grey, light grey, and light brown.