Woopidoo is a chain of mobile cafes of an absolutely new format that are situated right inside the redesigned american retro vans of 50-s. The unique deserts are baked there - very tasty and low fat at the same time.
The main heroes of a brand are tasty pin-up girls, who are telling us about the product in their own flirty way: "I'm crazy about his tenderness!", "My sweet other half is always with me!", "Light and easy way to win my heart!"
The Woopidoo van has become the main art object at the gastronomic exhibition PIR in Moscow. More than 1000 cakes were sold and the company had received a lot of offers to buy franchising.
Made in TIMES Branding. www.timesbranding.ru
Kevin Mccoy (ex. "Bad Boys Blue") exclusive for Woopidoo
Art Director: Valeria Polubiatko
Lettering: Kirill Tkachov
Illustrator: Marina Kmet
Copywriter: Anastasia Borzenko