Laysa Beauty coworking
Laysa is a beauty coworking space, the first one in Groznyj. Every beauty expert can get their own place with an effectively equipped work area and professional lighting. “Laysa” translated from Chechen means Snowdrop.
My client specifically requested a logo based on handwritten italic typeface. I couldn’t help but pay attention to the meaning of the word, so the flower is perfectly integrated into the grapheme of the first letter L. This detail gave us an additional compact version of the logo realized with the only symbol. This is the advantage of the Logogram, where one of the letters of the name takes on an additional meaning.
