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Galaxy East Bay VIS upgrade

星河·东悦汇项目:VI+超级符号设计推演




项目位置:广州南沙
甲方公司:星河集团
创意总监:Brian
策划总监:Amy

Project location: Nansha, Guangzhou
Party A Company: Galaxy Group
Creative Director: Brian
Planning Director: Amy



项目通过挖掘区域痛点及现在所在南沙区位的优势,将星河集团的星字拼音首字母“X”作为品牌推广的超级符号,象征湾区、流量、汇聚、焦点等经济属性、人群属性、项目属性。这次方案借鉴了一些品牌发布会的风格和策略逻辑性质,以“星河系统2.0”的强大生态链作为可靠的项目背书。集聚人气、流量、多元于一身的星河·东悦汇的“超级航母”,使项目丰富多彩、带动整个生态乃至周边商圈生生不息。

By digging out the pain points in the region and the advantages of the current location in Nansha, the project uses the initial letter "X" of Xinghe Group's pinyin as a super symbol for brand promotion, symbolizing economic attributes, crowd attributes, and project attributes such as the Bay Area, traffic, convergence, and focus. . This plan draws on the style and strategic logic of some brand conferences, and uses the strong ecological chain of "Galaxy System 2.0" as a reliable project endorsement. Gathering popularity, traffic, and diversity, the "super aircraft carrier" of Xinghe Dongyuehui makes the project rich and colorful, driving the entire ecology and even the surrounding business circles to flourish.




Galaxy East Bay VIS upgrade
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Galaxy East Bay VIS upgrade

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