The design project for "SunCheers", an Armenian dry fruits brand, focused on creating a logo and packaging design that would reflect the brand's core values of quality, naturalness and health.
For the logo we used an orange colour due to its association with health, vitality, and energy. The letter "C" symbolize fruit, with two green leaves added to represent the natural aspect of the brand.
The combination of orange and green colours creates a vibrant and fresh feel that perfectly encapsulates the brand's values and uniqueness.
In terms of packaging design, the team choose for a light craft material, which not only supports the brand's natural ethos but also offers a tactile quality that is appealing to the touch.
Bold colours and graphic design elements were used to make the packaging stand out on shelves and to create a sense of excitement around the product. The graphics also showcased the brand's commitment to quality and freshness.
The overall result of the design project was a logo and packaging design that perfectly captured the essence of "SunCheers" and helped the brand stand out in a crowded market.
The use of bold colours and natural materials, combined with the striking logo design, ensured that the product would be noticed by consumers looking for high-quality, healthy, and delicious dry fruits.
