How to Prepare for a Pitch
When looking to create a pitch for your business, it’s absolutely essential that you understand the stakes. A pitch is a comprehensive presentation that you give to prospective clients to convince them that you are the best company for the job. When looking at your pitch, it is essential to provide an overview of your company and what it can offer. You also need to include information about your team, the project, and your best work.
Plan Ahead
When you’re planning on pitching an idea to a potential employer, it’s absolutely necessary that you are prepared. You want to ensure your client that you’re the absolute best person for the job, and showing that you’ve done the research necessary to show that you’re serious is a great starting point. Looking at things such as studies that go into detail about the need you’re trying to fulfill, or even consumer testimonials, you want to back up your word with enough data to convince your potential employer that your idea is the right one.
A pitch is also going to explain what you’re going to do step by step. You want to explain what your idea is, how you’re going to pursue it, and even include things such as supply chain, logistics, and product manufacturing. An idea is nice– you have to show people that you have the skills to back it up.
Practice
They say that practice makes perfect, and those people would be exactly right. You should be going into your pitch flying by the seat of your pants. You want to be sure that you understand what you’re talking about, and you want to make sure that your sales pitch is polished enough so that it feels natural. People will listen to those who command a room and don’t sound artificial. Also, when you practice and think about possible outcomes, you’ll be able to answer questions that people may have.
Make sure you explain everything.
When the product that you’re selling is what you live and breathe, you may understand all of the technical terms that come with it, but others may not. When looking to create a good pitch, be sure you put in explanations for even the most basic details of your proposal. This way, everyone stays on the same page. A pitch should be accessible to everyone, so a good way to practice would be to perform in front of your family and friends. This way, if someone doesn’t understand something, you know where to put more information!
Originally published on Michael Brian Cotter's website.
