AZUMA SAKE - NEW LINE MIX&MATCH
Azuma is a Brazilian sake brand that was launching this new line of sakes flavored with Honey with hints of Vanilla, Tangerine with Pink Pepper and White Tea with Yuzu Lemon. And I was called to carry out the creative and artistic direction in the visual communication on the brand's social networks.
___CREATIVE DEVELOPMENT
For this launch campaign for these drinks, the brief was to show the freshness that this line brings and also highlight the ingredients of each flavor. And according to the packaging, bottle label, I wanted to bring something modern and different from what we are used to seeing in photographic productions. That's where low poly paper came in majestically with fruits, leaves. I also kept the colors within the palette of each label, highlighting a color for each flavor, thus creating a communication unit.
