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SUZUKI at Auto Expo 2023

SUZUKI MARUTI BOOTH AT AUTO EXPO 2023, INDIA
A 3.720 sq.m. of stylish minimalist design for the Suzuki pavilion at the AutoExpo with 18 cars and two grand premier hero-cars. 

Realizing the communication concept "Grand SUV Amphitheatre" with multiple levels of staging creating the real presentation landscape. 

And a first time at AutoExpo the 360 sq.m. seamless panoramic LED screen that surrounds the entire SUV presentation stage.
That was a clear statement on leading the future of mobility in India.
COOPERATION WITH COMMUNIQUE INDIA AND PROJECT REALIZATION
Our long term collaboration with a great team of Communique agency, India and personally co-founder and CEO Tarun Aggarwal made this story happen. Architectural interpretation of the SUV Amphitheater concept, greatest ever LED screen, multiple stages and minimalist style found their realization at the Auto Expo halls thanks to high level of mutual understanding, professional communication quality and perfectly coordinated teamwork.

I am grateful for the opportunity to work with such a team of professionals
"Imagining the Next was the task at hand. And Suzuki Maruti gave us an opportunity to take AutoExpo2023 to a whole new level. And with 2 new SUV launches, it was time to craft a Precision Technology Launch like never before." Communique India
During the preparation of the final design, filling the stand with all sorts of interactive solutions and communicative multimedia design elements, the basic architecture, the idea of the multi-level podium and the general stylistic style were retained. Moreover, the agreed materials and quality of construction fully meets the expectations. And the end result satisfied both the client and the project design team
Number of interactive and engagement ideas were realized on the booth space to provide the visitors memorable activities in the fields of active life, SUV experience, and high technology.
Visitor Engagements & Tech installations
Tech Engagements
1. VR Immersion Show
2. Futuristic Robotic Showcase
3. Kai Innovation Kiosk
4. Sustainability Tree
5. Rock Wall Climbing at Adventure Zone

A perfect urban adventure sport right next to adventure offerings. The monolith wall gave a unique rock climbing experience to our adventure enthusiast visitors.
Thrilling Global Launches of 2 new SUVs set a new benchmark in experience. With a 100 ft. wide Kinetic Ceiling Light Sculpture that mimed and mimicked the majestic wingspans of an eagle ushered in the new shape of SUVs - the all new Fronx.
eVX Global Premier
The Concept eVX is a mid-size electric SUV concept
designed for Indian Consumer

The multimedia show triggered, synched with 3D Geometric Kinetic ‘X’ Sculpture and Transparent LED lift-up unveiled the new car.
Great social media impact thanks to the memorable launch shows, intensive engagement program and lots of activities at the booth space - that's the expected result from the properly found balance between booth architecture, event program,  multimedia and interactive solutions
Once again thanks to all participants of the design project development process, client communication, realization and construction, multimedia setup, lighting and media content design.
AND THANK YOU FOR YOUR ATTENTION
SUZUKI at Auto Expo 2023
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SUZUKI at Auto Expo 2023

Booth architecture and design for the Suzuki Motor at the Auto Expo show in New Delhi, India 2023.

Published: