Witch Room: Brand ID, Site Design and Marketing

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  • Witch Room
    Venue and Bar, Sacramento CA
  • For the launch of the Witch Room music venue and bar, I created an identity package based on a mix of vintage tarot card and witchcraft iconography, and the zines and record cover art of goth and dark-wave music scenes from the early to mid eighties. Keeping with a subdued palette of mostly blacks & white, the branding was carried through for the website, flyers and signage, advertising, email templates, business cards and other marketing materials I designed for the venue's launch in late March of 2014. The homepage of the responsive website features imagery from a rotating cast of like minded artists and illustrators from around the globe.