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Panera Summer 2014

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Panera Summer 2014 | CHILL OUT
 
This summer’s in-store campaign for Panera Bread evokes the art of Panera’s seasonal menu items through compositions that blend hand-done painting and photography. The food itself is placed on an artist's canvas and interacts with brightly colored watercolors to highlight key ingredients. Among those featured this season are the iconic Strawberry Poppyseed & Chicken Salad, Lobster Roll and a new category, Flatbread Sandwiches. We really enjoyed the process of hand-done watercolors for this season and have included some process photos below. Enjoy!
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Panera Bread watercolor Food campaign seasonal summer strawberry avocado Flatbread
Panera Summer 2014
Published:
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Kansas City, MO, USA
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San Francisco, CA, USA

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Willoughby Design

Panera Summer 2014

This summer’s in-store campaign for Panera Bread evokes the art of Panera’s seasonal menu items through compositions that blend hand-done paintin Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial