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Scream Team UI mockup FIFA Mobile S6

Hi there!

I would like to share the UI process I worked on for FIFA Mobile S6 Halloween Event —— the Scream Team!

This event brand is designed by my amazing teammate Sophie Bai and all my work  was inspired by her original Scream Team main branding. Shout out to her great illustration skills and detailed texture & elements which provided a huge space for the following UI assets. Also need to shout out to our dedicated content designer Shriram Srinivasan for his great game design which brought so much fun to the players!
Here is the branding design by Sophie:
Base on the amazing branding design, I jumped on creating the related UI assets, such as currencies, banners and packs.
I also had a fun time working on the user logo and emote along with the animation.
Moving forward, I worked closely with the designer on the campaign mockup for our live events. This is a project for Halloween and it need some spooky vibe but for our game, the goal is to keep it sporty and fun. There are 4 chapters in the game: Witch's Hut, Witch's Competition, Summon the Ghost and Haunted House.
To differentiate between the themes, I chose 3 principle color: purple, orange and green for each chapter. For the witch bg, I made a purple tone hut in the forest and added spooky green light to the window, I used orange as frame color and match the dividing line with an orange broom. For the second chapter, I used more green as the smoke, which explains the green light in the hut, and themed the competition with witch's potions. Green Healing potion means win and Red Death potion means lose. To make it color friendly, they are also different on out look to indicate the status.
For Chapter 3: Summon the ghost. I used more orange to represent the pumpkin and used green for backers as the pumpkin stem. In this chapter, players can feed one of the pumpkin and there will be different chance to get either a candy or a candy wrap. Players can summon the ghost with candies and get extra reward. They can also exchange certain amount of candy wraps for candies. I also hand paint the ghost and 3 pumpkin image: good pumpkin, evil pumpkin and weird pumpkin. 
The last chapter is the Haunted House Chapter. I used more green color and combined with purple to create the neighborhood at night. I also make different house images to match the value of the player item. To enhance the haunted concept, I added floating ghost randomly on the map.
All in all this is a fun project to work on. Thanks to Sophie's amazing branding design, which inspired me for the following art works. Hope you also enjoyed watching the process and thoughts behind! Thank you!
Scream Team UI mockup FIFA Mobile S6
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Scream Team UI mockup FIFA Mobile S6

Branding Design by Sophie Bai Content Design by Shriram Srinivasan

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