We were invited to make a promotional video of Li Ning yanluan Pro outdoor shoes.
The bottom structure of this product is designed around the visual language of rock structure. We take "rock" as the core creative point for three-dimensional creation.
Visually, the snow mountain is the main scene, which alternately presents the outdoor use scenes of the product in various seasons.
On the dynamic side, the core selling points of the product are shock-absorbing, anti-skid, waterproof, warm and tight.
The works are only for design exchange, and the copyright belongs to Li Ning company.