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    This project explores the application of the artistic and literary genre of magical realism to graphic design. The goal is to use the genre’s abi… Read More
    This project explores the application of the artistic and literary genre of magical realism to graphic design. The goal is to use the genre’s ability to defamiliarize everyday Indian cultural objects in order to reveal the magical in the mundane. Apart from a discourse on design and its role in the everyday, the objects aim to make an audience conscious of their habitual responses to quotidian life through graphic design. Using magical realist graphic design, everyday Indian cultural objects are morphed into objects worthy of notice and appreciation. These transformed objects challenge an audience to recognise the ideologies perpetuated in a culture through everyday objects. The objects chosen are paper cones conventionally used as utensils for street food, a paper soap strip package and clay cups also known as kulhads. These conventional objects are transformed and titled,“Paper Cones,” "Pigment," and “Clay.” Objects that fly and float is a final catalogue showcasing the manipulated objects. The title is inspired from the magical realist text by Gabriel García Márquez where he describes a mundane apartment setting morph into a room flooded light, with floating and flying everyday objects. The objects described by Márquez retain their original function but can perform additional alternate functions, much like the objects shown in the catalogue. Read Less
    Published:
Paper cones in an Indian context
Conventional paper soap strips
Clay cups (kulhads) in an Indian context
Final object catalogue