A short documentary film called “Living Proof” will showcase the stories and secrets hidden behind women and their hairstyles. Watch the trailer of the documentary here.
The responsive microsite is the main medium for this campaign. The film, profiles, separate interviews and portraits of the women in the film will be exhibited in this space. It will also include a gallery of photos, event information, product picks, and a page for viewers to submit their own stories.
Magazine, Transit and Guerilla ads
Social Media (Tumblr, Instagram, Facebook, Pinterest)