Before Noon
‘Sometimes I wish I was her’ is about the struggle between who you want to be to the outside world and whom you really are inside. Noon created a poem that formed the inspiration for a lookbook to promote the clothing of fashion and accessory label Daphny Raes.
At Noon
With the concept as a starting point, we found a suitable location that reflected the theme of the editorial. Through graphic lines, the right styling and photography the editorial was created.
After Noon
This resulted in a printed lookbook and an online publication on the website of Daphny Raes.
