IN-SONORA is an annual interactive and new media festival based in Madrid.
Installations, live events, workshops, listening pieces, web art and videos can be seen and heard in spaces such as the National Art Museum Reina Sofia, Istituto Europeo di Design Madrid, Off Limits, Twin Gallery, CentroCentro, Medialab Prado and Cruce.
The goal was to redesing the identity of the festival to give visibility to local and international artists, supporting experimental, contemporary art proposals in which sound and interactivity are the principle elements of the piece.
To develop we based the visual identity redesign on the concept of descontextualization.
We wanted to reflect the importance of the artists experimentation and inovation of creating interactive and sound experiences with everyday objects.