The project aimed to showcase Union Steel Industries' strong steel bars in visually appealing and creative ways, while highlighting their strength and durability in real-life scenarios. The branding elements were carefully incorporated to maintain a consistent look and feel. The goal was to demonstrate the versatility and reliability of the products and position Union Steel Industries as a leading provider of high-quality steel products.
The design choice was to use photomanipulation in combination with an elegant and professional aesthetic that would reflect Union Steel Industries' values and brand identity. The goal was to create attention-grabbing designs that highlight the strength and durability of the steel bars. High-quality images of buildings, houses, and bridges were carefully selected and then edited using various techniques such as blending, layering, and masking to produce realistic and visually striking images.
