Mission:
To design a sustainable message to urban people by recreating an existing logo and designing a catalog, website, and other promotion items for Urban Outfitters. People can wear highly fashionable clothing
that is also highly recyclable.
Concept:
Shopping at Urban Outfitters should feel like walking in an urban forest. Wood is used throughout the store and in catalogs and promotional materials, and the color palate came from natural sources. The idea is to help people get more in touch with the Earth and promote the recycling of clothing.
