Grange Lafontaine du Loup Rosé
Sparkling Wine Strategy, Identity Design & Package Design
A new ultra-premium méthode traditionnelle sparkling rosé from The Grange of Prince Edward called Lafontaine du Loup Rosé.
Insite was asked to create the concept, identity and package for this beautiful and serious sparkling wine made by the highly regarded sparkling winemaker Jonas Newman.
The concept derives its name from Lafontaine, the small town in the Georgian Bay Area which remains the last recognized Francophone community in Ontario. Consequently the package pays respect by being primarily in French and French first in hierarchy.
We set out to create an identity that felt like it had been around for generations, giving it a feel of European timeless sophistication and pedigree. And for the heart of the identity, the dancing wolf, we reached into the colourful history and lore of Lafontaine.
The people of Lafontaine hold on to a legend — that of a lone wolf which for years, terrorized them and their livestock.
Lurking through the darkness of separation between old Lafontaine’s cultures — Aboriginal peoples, French settlers, English Loyalists and Voyageurs — the beast was free to exploit their isolation.
Banding together as one community, they banished the Wolf to never return. To this day, the Wolf symbolizes the common respect and connection between the cultures of Lafontaine and is the impetus for their yearly celebration — “Festival du loop”.
We like to think that the wolf of Lafontaine incited solidarity; a cause for celebration and a popping of corks that spirited great friendships — they were “united by bubbles” — “Unitum Bullae”.
