Bearface is a legendary Canadian whisky. It derives its name from aging in barrels hidden in
the middle of pristine Canadian forests. Always bold, smooth and mixable, it appeals to
adventure-loving whisky drinkers and bartenders.
the middle of pristine Canadian forests. Always bold, smooth and mixable, it appeals to
adventure-loving whisky drinkers and bartenders.
Our task was to create POS and in-store materials, as well as an activation for fans of the
brand, consistent with its character. Like Bearface, its fans love the wilderness and are
members of a true tribe of trappers. They are pioneers who know how to appreciate quality,
not always available to the broader public.
brand, consistent with its character. Like Bearface, its fans love the wilderness and are
members of a true tribe of trappers. They are pioneers who know how to appreciate quality,
not always available to the broader public.
To draw their attention we created a modular stand referring to the Canadian backwoods and
the barrels in which Bearface is aging. The visual language is consistent with the brand's
identity and positioning. This is a whisky for those who can discover the bear within
themselves.
the barrels in which Bearface is aging. The visual language is consistent with the brand's
identity and positioning. This is a whisky for those who can discover the bear within
themselves.
