The job
Re-brand and core range designs for Twisted Wheel Brewery.
The client
Twisted Wheel Brewery started in early 2020 with a focus on producing modern creative and progressive beer styles.
The challenge
The existing logo and overall brand style was not reflective of the modern approach Twisted Wheel took to brewing beer. The logo was hard to decipher in single a single colour format and there was no existing style to help bolster the brand.
The outcome
A bold and interesting logo was designed, focusing on circular elements to represent a wheel and ensuring the text was clean and easy to read. The core range designs were all designed to have a consistent look on the shelves, and further utilised the lines from the logo along with some bold and bright retro elements.
