For Peru I developed a whole "lovemark" strategy in which through very well produced video content we generate brand awareness, we seek to make an emotional connection with people living their daily lives but with a perspective of the brand and with a scenario of the product within the experience, so that people on a day-to-day basis can see what the product can do without making invasive content.

I created "Peru is a story that you live".

The tacticians were 3 videos in different cities of Peru showing the experience but with the use of the product in different scenarios.