Sam Dahl's profile

If? An Environmental Awareness Campaign

Sam Dahl
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MA Communication Design
Project: If?An Environmental Awareness Campaign
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change

An attempt to approach the promotion of environmental awareness from a different angle.

Aiming at generation Y, young, city based, students and proffesionals.

If? attempts to engage through an interesting aesthetic (alternative to that typical of environmental communications), and through the use of more abstract but intriguing visuals. The tone of the piece hopes to promote questioning and critical thinking, aiming to avoid preaching or patronising.

The campaign would be city based, and uses visuals across posters, adshels, bilboards, and a double page spread. The goal is to create a buzz and intrigue, and ultimately, a drive to web....
Fly Less
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Ad shell using night/day technology, as used by Guiness... At night time, light in adshell comes on and activates light sensitive material, effectivley inverting image....
Drive Less
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Re-use, Recycle
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Bottled Water?
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Plastic Bags?
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Billboard
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Website
(story board mock up)
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
Adobe Portfolio if? if environmental campaign Flying Driving bottled water plastic bags re use recycle environment global warming climate change
If? An Environmental Awareness Campaign
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