FONTEVRAUD
Branding — Typography — Motion
Fontevraud is a touristic and cultural site, which houses an abbey classified as a UNESCO World Heritage Site. The site has developed around this abbey and is currently articulated between six activities: the abbey, the hotel, the restaurants, the cultural seasons, the congresses and seminars, and since recently the museum of modern art.
Thanks to a donation from the Cligman couple, the Fontevraud site opened a museum of modern art on May 19, 2021.
This opening orients Fontevraud towards a more artistic and creative dimension, less institutional. In this logic of new positioning, the request was to think the new visual identity of the place, its concept and its global deployment.
