SHELL HELIX KEY VISUAL PRODUCT
Shell Helix is a brand of motor oil that is designed to provide superior protection and performance for your engine. To help showcase the benefits of their products, Shell Helix has developed a unique visual approach that focuses on the product itself, set against a road background that changes depending on the characteristics of each product.
The visual focus of Shell Helix is on the product itself, with each bottle prominently featured in the center of the image. The road background adds depth and interest to the image, while also highlighting the unique features and benefits of each product.
Shell Helix HX6 Product Key Visual Series
Shell Helix HX6 is a high-quality motor oil that is specifically designed for cars more than 5-10 years that require a more robust lubricant to maintain their performance. It is formulated with a combination of synthetic and mineral base oils, as well as advanced additives, to provide superior protection and performance for high-mileage engines. Shell Helix HX6 offers enhanced engine protection, improved fuel economy, increased engine cleanliness, and better performance in extreme conditions.
Shell Helix HX7 Product Key Visual Series
Shell Helix HX7 with Flexy Molecule Technology is a high-quality motor oil designed for tough cars that operate in a variety of driving conditions, both in cities and on challenging terrain. The Flexy Molecule Technology in this oil helps to protect your engine against wear and tear by providing enhanced flexibility and better adhesion to metal surfaces. This motor oil also offers improved fuel economy, better engine cleanliness, and better performance in extreme temperatures. Shell Helix HX7 with Flexy Molecule Technology is an ideal choice for drivers who want to keep their tough cars running smoothly and efficiently, regardless of the driving conditions.
Shell Helix ULTRA Product Key Visual Series
Shell Helix HX8 is a high-quality motor oil that has been designed to provide superior protection and performance for modern engines. However, Shell has since introduced a new and improved product, Shell Helix HX Ultra, which has the same viscosity but offers even better quality and performance.
Shell Helix HX Ultra is specifically designed for people who require high-performance oil for their daily driving needs. It is formulated with advanced synthetic base oils and advanced additives that help to reduce engine wear, improve fuel efficiency, and maintain engine cleanliness.
Shell Helix EXTEND Product Key Visual Series
Shell Helix Extend is a high-performance motor oil that is formulated with natural gas advanced technology, making it a carbon neutral product that provides lasting performance. This oil can be used for an extended distance of up to 20,000 km, which provides greater convenience and cost savings to customers.
This motor oil is designed for people who have new cars and want to ensure that they run at peak performance while caring for the environment. Shell Helix Extend provides maximum engine protection, improved fuel efficiency, and better engine cleanliness, while also reducing your carbon footprint.
Creative Team Dentsu
Creative Group Head - Fajar Fatha
Art Director - Agung Rizky
Copywriter - Bayu Wicaksono
Digital Imaging - Agung Rizky
2022 Production
