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    A Visual Guide to the Language, Applications, and History of Graphic Design. Graphic Design, Referenced is a visual and informational guide to t… Read More
    A Visual Guide to the Language, Applications, and History of Graphic Design. Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession. Read Less
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This is one of the most difficult projects we have developed to date — due, mostly, to the 2,000 images we gathered and the 115,000-plus words we wrote. Putting them together, across 400 pages, was perhaps the most relaxing aspect of it all. We established a (seemingly) simple layout through a comprehensive grid with three strong horizontal blocks where we could accommodate all the content cohesively but still maintain a sense of surprise in a few of the spreads.
 
Graphic Design Referenced is typeset in Hoefler & Frere-Jones Mercury type family that, in its infinite readability, allowed us to fit more information per page. As the display typeface we worked with Christian Schwartz’s voluminous Stag Sans. We first sliced Stag Sans ourselves as a stencil title treatment for the cover and Christian then developed an all-uppercase alphabet to use throughout the book in special instances.
 
A one-page, promotional web site is available for more information about this book. Photographic details below and flat spreads underneath.
The hard cover edition is printed in CMYK with a wraparound clear cover printed in black.
Timeline detail
Section opener
Content is crossreferenced across the book
 
Flat spreads ahead