DGT City Center
Where amazing comes to life
Challenge
How do we bring an ultramodern feel to a global lifestyle center inspired by nature and Mindanaoan culture?
Client
Cebu Landmasters, Inc.
Scope
Visual and Verbal Identity
About the Brand
A landmark destination for world-class shopping experience, DGT City Center is a premier global lifestyle center within Davao Global Township that features diverse retail and dining options, al fresco spaces, and nature-inspired architecture.
Woven with the cultural fabric of Mindanao
With waved canopies that take inspiration from the sails of a traditional Mindanaoan Vinta, accents of indigenous motifs, and tree-like columns resembling the mangroves, DGT City Center is outfitted with a park-inspired architecture that integrates the best of Davao nature and culture.
Bordering on the structural design of the development, we turned to the embroidery patterns of the Mindanao indigenous textiles as well as the festive colors of the region in weaving together an identity that is proud, modern, and amazing.
Celebrating a stitchwork of lifestyle and leisure
At the heart of DGT City Center is a lifestyle bespeak of the Davaoeños cultural sensibility and sublime simplicity. Using modern and minimal design elements, we created an identity that presents DGT City Center as a place to create amazing life experiences and discover amazing times together.
Have a similar project in mind? Let’s talk about it!
Visit us at www.studio-y.ph.
