Coca-Cola is one of the most iconic and recognizable brands around the world, largely due to its innovative and creative advertising campaigns. Coca-Cola advertising is known for featuring images that generate desire, promoting an emotional experience rather than just highlighting the product itself.

The Coca-Cola brand has long been associated with moments of celebration, happiness, togetherness and refreshment, and often uses images of smiling people, vibrant colors and attractive locations to evoke these emotions. Since the first advertising campaigns in magazines and newspapers, Coca-Cola has been able to convey a message that its beverage is an essential part of people's daily lives.

The brand has the ability to use combined visual elements to generate certain feelings and sharpen the desire to purchase.

Coca-Cola spreads its brand far and wide using diverse marketing tactics, global presence, iconic packaging and emotional and creative advertising campaigns, ensuring that the brand is memorable and that no one will forget.

Environment pictures: Adobe Stock
Bottle photography: @felipeballin
Retouching and post production: Jonathan Rodrigues
Availability of the image of the bottle: @lucasrosa