For the first time ever in February 2024, Las Vegas played host to the biggest event on the planet, Super Bowl LVIII. It was a crowning moment for the city and the National Football League and needed a thematic worthy of the momentous occasion. Having previously been to Las Vegas for Pro Bowl and the NFL Draft, we needed to dig deep to find something truly unique.
The result...Vegas Royalty. Las Vegas is one of the largest tourist destinations in the world. It's a place where people go to live like a king (or queen). In Vegas, everything is at your fingerprints. There's countless nodes of royalty that adorn the city - from the hotel properties, to the playing cards....even the King himself, Elvis Presley is synonymous with regality. The NFL's 32 teams battled through the 2023 season with eyes on conquering the throne. On February 11th, the Kansas City Chiefs pulled out a win for the ages, defeating the San Francisco 49ers to 'take the crown'.
Roles & Responsibilities:
Art Direction
Style Guide, Theme Art, Campus & City Decor, Advertising, Collateral
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Global Brand and Consumer Marketing Leadership Team: Tim Ellis, Marissa Solis
Creative Leadership: Chris Stackhouse, Stephanie Borgese
Creative Team: Cameron Etheredge, Ayla Nucum, Robert Bourke, Phen Grant
Project Management: Mitch Simon
Photography: Lisa Linke, Ben Liebenberg
Post Production: JC Hernandez
Production Director: Pete Dorfman
Stadium / City Decor: GMR Marketing
Print Fabrication / Installation: BlueMedia
Print Fabrication / Installation: BlueMedia
In Game Presentation: Van Wagner
Wayfinding: TwoTwelve
Special Thanks to the NFL Events Team: Peter O'Reilly, Jon Barker, Daphne Wood, Erin Jahn, Nicki Ewell
