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    Ugly's Bar & Grill | Milwaukee, Wisconsin, is a branding design project by Graphic Designer Chris Prescott.
(Milwaukee, Wisconsin)
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Ugly's Bar & Grill (located in Milwaukee, Wisconsin) is an upscale bar that offers its customers a wide variety of speciality beers, drinks and American Fusion dining experience. The floor space is vast, including a tri-level area that includes a roof top bar for its patrons to enjoy, overlooking the downtown Milwaukee area.
I was given overall creative direction and it was agreed upon that this establishment was to have a sexy nightlife feel. Something sleek, prominent & recognizable. The logo was created as a simplistic 2-color design, with a script / hand lettering style (Ugly's) along with condensed & extended typography. (Bar & Grill)
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Deliverables included: logo / branding, business cards & print works.