PolyU Design Show 2022 | Visual Identity

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GATHER AS FORM, PART TO START.

United, we show our work with one vision.
Setting off, like runners on the starting line, towards the future.
Years of design:
Striving, stumbling, standing strong, pondering -
So we can now burst through the prism
Like light in stunning spectrums.

合則成體，散則成始。

集合，展示我們的畢業作，心神如一。
分散，象徵我們的起點線，各奔前程。

我們在設計年展的光錐裏來回折射——

勇往，跌宕，站立，反思。

只為衝破稜鏡的打磨，

以光，明志。

The PolyU Design Show, an annual highlight event of the creative and innovative industries in Hong Kong, features more than a hundred design projects created by students from the School of Design.

The theme of the show is ‘GATHER AS FORM, PART TO START’.

United, we show our work with one vision. Setting off, like runners on the starting line towards the future.

As light passes through the prism, it slows and bends, forming a colour spectrum. The idea of using a prism signifies the journey of how we unite here at the School of Design for years of learning, stumbling and overcoming before dispersing into colourful spectrums of light reaching into adventures that lie ahead.