The success of brands in the age of social media is directly related to their visual identity. Therefore, a brand's logo should leave a lasting impression in consumers' minds.
The decision to change a brand's logo depends on the marketing strategy of the brand, whether it wants to attract its current target audience or a new one. However, there are some factors to consider when changing the logo;
Loyalty: The loyalty of current customers will have a significant impact on how they react to the change in the brand's identity. Customers' positive or negative comments on social media should also be taken into account during the rebranding process.
Differentiation: Rebranding can help the brand stand out from its competitors. However, the new logo should be in line with the brand's mission and values and accurately reflect the target audience.
Image: The logo should reflect the brand's image and personality. The updated logo design should update the brand image and positively influence consumer perception.
Recognition: The new logo should make it easier for customers to recognize the brand. The logo should be associated with the brand's products or services.
In conclusion, creating a brand identity taking into account these factors will contribute to the brand's appeal to a wider audience.
Ensar ÖZDİYAR | 2023
