FLASH DANCE 品牌识别系统

FLASH DANCE 是东北区域内，一所全新的连锁街舞培训机构。

品牌方希望通过其自身的品牌形象，能够满足客户群体审美的同时，也能通过我们的设计工作，实现品牌形象的系统化、标准化，为今后的视觉工作提供一套简单、直接、专业且一目了然的视觉体系，从而节省传播与品牌维护的成本。

我们在方案中削弱了品牌图形标识的占用比例，从而加重了品牌英文标识的露出占比。

设计师与客户一致认为，在一个非具有普世认知的图形与品牌本身英文标识同时出现的情况下，其品牌名称本身的英文标识，更具有传播能力。

作为一个崭新的品牌，品牌设计工作的重心永远都应该是，如何让市场快速对品牌本身产生记忆。这一套品牌的VI工作，更应该是 FLASH DANCE 对于客户群体以及整个市场的个人简历。

FLASH DANCE Youth Hip-hop Training Institution

FLASH DANCE is a brand-new Chain Hip-hop Training Institution in Northeast China.

The brand hopes that through its brand image, it can satisfy the aesthetics of the customer group, and at the same time realize the systematization and standardization of the brand image through our design work, providing a set of simple, direct, professional and clear visual system for future visual work, for cost efficiency of communication and brand maintenance.

We weakened the proportion of brand graphic logo in the plan, so as to strengthen the exposed proportion of the English logo.

Designers and clients agree that in the case of a non-universally recognized graphics appear with the English logo of the brand simultaneously, the English logo itself has more communication ability.

As a new brand, the focus of brand design work should always focus on making the target group quickly remember the brand. This set of brand VI work shall be the personal resume of FLASH DANCE to the customer groups and the whole market.