PT: A Gelo gostoso é uma empresa que produz gelos saborizados, e buscava modernizar sua marca e mascote, trazendo uma nova roupagem a estética visual, sem perder a essência e ideia do antigo personagem, macaquinho que agora leva o nome de "gelinho". A marca também buscou renovar as embalagens dos seus produtos durante o processo de criação.
EN: Gelo gostoso is a company that produces flavored ices, and sought to modernize its brand and mascot, bringing a new look to visual aesthetics, without losing the essence and idea of the old character, a little monkey that now takes the name "gelinho" (little ice cream). The brand also sought to renew its product packaging during the creation process.
EN: Gelo gostoso is a company that produces flavored ices, and sought to modernize its brand and mascot, bringing a new look to visual aesthetics, without losing the essence and idea of the old character, a little monkey that now takes the name "gelinho" (little ice cream). The brand also sought to renew its product packaging during the creation process.
Art Director and Illustrator: Felipe Silva Year: 2023
Esboço do mascote e logo - Sketch of the mascot and logo
Mascote e logo - Mascot and logo
Marca em cores da identidade visual - Brand in visual identity colors
Embalagens de sabores diversos - Packaging of various flavors
