Rattle Boutique: High end curated merchandise for children & maternity wear. 

The brief: The original brand is  Silver Rattle, which started as a blog. Since they have a strong following they decided to open a curated e- boutique of high end merchandise for all things baby. They wanted something that was chic and high end and appealed to the customer buying rather than the end user. 

The standard emailers that are sent to the customer for communication needed to connect with mothers . Keeping that in mind we have made the communication simple and fun.