Project:
Asteria Equine Branding
When the owners of Asteria Equine reached out to me to help create a new brand that would represent their equestrian clothing and accessories business, I was excited to take on the challenge. The company had already established a strong reputation for high-quality products, but they wanted a brand that would truly set them apart and showcase their unique vision.
Through in-depth conversations with the owners, I gained a deep understanding of their business, their values, and their target audience. I also conducted extensive research into the equestrian industry and current branding trends. Armed with this knowledge, I got to work crafting a brand identity that would truly capture the essence of Asteria Equine.
The new brand features a modern and elegant logo, with a custom-designed horse graphic that serves as a nod to the company's equestrian roots. The colour palette I chose evokes a sense of strength and sophistication. The overall look and feel is stylish and refined, reflecting the company's commitment to quality and craftsmanship.
I'm proud of the results we achieved, and I'm excited to see how the new brand will help Asteria Equine continue to grow and thrive in the competitive world of equestrian fashion.
