One of line / BEFORE >> AFTER
How concept works
We needed to completely redesign the brand without interfering with the exciting style, solely with complete redesign of packaging. The main thing is that a buyer must be happy not only with the items, but also with the package he/she uses to bring the fitness equipment home. Line of packages must tell about high quality of TM Torneo and reveal workability and focus on details. The package’s concept was named «talking package», the main idea was that the package is telling story and its design vividly shows the purpose of the fitness items and emotions buyer will get from taking exercises with them. Before we came TM Torneo brand was boring and impersonal. When we redesigned line of packages, the brand shined with new colors and images. It became open, workable and trendy.
We have taken a lot of pictures to use as key visuals
segmentation into the line