Great taste, in a soluble tablet form!
O.R.S® Hydration Tablets from Clinova have a big marketing boost from May through to July 2014 with a national TV campaign launched across ITV, Channel 4, Sky Sports, BT Sports and multiple digital lifestyle channels. The adverts will appear during ITV’s coverage of the football World Cup in Brazil including an advert during the World Cup Final on July 13th.
Clinova has also signed a deal with Sky Sports to showcase the advert during the coverage of one of the biggest boxing fights in 2014, the George Groves v Carl Froch fight and there will be adverts shown during the summer’s leading sports events including the Tour de France. Additionally, there are a number of adverts connecting the product with family and lifestyle uses later in the summer on ITV, Channel 4, Sky 1, E4, Film 4, More 4 and UKTV. Overall, Clinova’s large investment in UK advertising will ensure the O.R.S® Hydration Tablets brand one of the UK’s leading viewed brands in 2014.
Finger Industries are proud to have worked with Clinova and to have another TV advert running across 2014.
© Finger Industries Ltd 2014
© Clinova 2014
John Honey, Chief Strategy Officer from Clinova states “The O.R.S® ad uses eye-catching animation and graphics to talk consumers about the brand’s taste and convenience when people need hydration the most. It is deliberately designed to simply, but engagingly convey the need for, and our solution to, easy hydration.”