"Loopy - Crazy Pool"
Brand Design / Uni Project
The concept behind this project was to blend Crazy Golf/Pool and establish branding for a new business situated in Glasgow. The objective was to create a completely new brand identity, including the development of a brand name, an animated logo, and a welcoming prototype website containing all the pertinent business information while adhering to established brand guidelines.
Above: Website prototype launching the business with new attractions and offers.
Below: Mobile ad and billboard.
The process of creating a logo from initial concepts to the final project.
The goal was to craft lively brand visuals that exude a sense of fun, showcasing the venue as an excellent choice for a lively weekend night out or an energetic date. The concept emphasised the fusion of enjoying a favourite pint of beer with an exciting game of crazy pool. The primary target audience for this concept was young adults seeking engaging and enjoyable activities.
