Weaving the ‘Glocal’ experience (Local + Global)
Being a Worldwide designer, Karuna Khaitan (https://karunakhaitan.in) weaves and designs dresses for global needs. It is important to meet 'glocal' experience too.
With global appeal at its peak and fashion trends reaching the masses in real-time through platforms like Instagram and Pinterest, brands are facing the challenge of constantly reinventing themselves in order to stay relevant.
Fashion is one arena that has seen how global influences play a pivotal role in shaping people’s preferences consistently.
There has been a reawakening of interest and efforts to fuse traditional textiles and crafts heritage into mainstream Indian fashion, albeit with a modern outlook. Joining the fusion bandwagon, many clothing brands are revamping their design aesthetics to showcase collections that are rooted in history yet are in sync with the trending ethos.
This amalgamation has channeled into creating a glocal experience, meaning global in approach but local in spirit.
Balancing the contrasts of Indian aesthetics and uber-modernity, we have materialized our own creative vision with bespoke collections that reflect the needs and style sensibilities of progressive Indian women today.
Our pieces have been made for a variety of occasions and follow a minimalist approach with a focus on quality and longevity.
It is therefore the collective intent to enable mainstream fashion to transcend barriers and create an inspiring dialogue between various cultures. The talk of the town has been focussing on representation and diversity, and it has never been a better time to give them your own creative interpretation through clothing.
