Teaser Video
ONE x Lucky Irani Circus
Carnival of Life SS-23
(ONE x Lucky Irani Circus)
Is all about keeping it real and true to yourself. I am a strong believer of impactful marketing along with product awareness.Being someone who enjoys live arts, circus always fascinated me; When I see a normal human being doing super-human feats defining gravity and body endurance I was mesmerised and stunned and felt a need of recognition for these amazing people while the rest of the world is unaware of the hidden gems within our society. Hence we did one of a kind collaboration in which for the first time Real-life circus performers are featured in their element wearing our fashion apparel instead of super models to celebrate realness and to give homage to the forgotten art of circus. We want to break stereotype and status quos when it comes to self expression through live arts as their is more to live entertainment rather than just musical concerts, theatrical perfomance and live streaming. Here is to staying true to yourself here is to circle of life!
