The festival of lights symbolizes the triumph of light over darkness and is a time
when people are brought together to strengthen the hand of goodwill across races and creeds.
when people are brought together to strengthen the hand of goodwill across races and creeds.
Especially during these trying times, we’ve seen many goodwill in communities who spread light and joy,
doing more good for each other.
doing more good for each other.
The true spirit of the festival lies in spreading the light and joy, brightening those around you.
Because the more good we do, the brighter this world will be.
This Deepavali, let’s plant a seed of good and spread the light, so everyone can have the brightest of celebrations.
We tell the story of a grumpy uncle who becomes the accidental and unlikely source of light for the neighbourhood…
Key Visual
This option shows how Mr Samy’s patch and spices spark joy and light,
binding everyone in the neighbourhood closer together.
binding everyone in the neighbourhood closer together.
Sketches that we proposed to the client.
Final artwork.
Social Extension Idea
Spreading Seeds with Grumpy Samy
We’re asking our fans to start their own patch and become the light of their neighbourhood,
spreading seeds of good by planting their own.
spreading seeds of good by planting their own.
On IG, we create a series of posts (3x) showing Uncle Samy giving out tips on how to be a plant-mum or plant-dad. Ranging from caring for one’s plant to the best way to repot a plant.
Agency: Entropia Kuala Lumpur
Client: Tenaga Nasional Bhd
Client: Tenaga Nasional Bhd
Creative Director: Zaheer Kaisar
Creative Group Head: Safira Ayuni
Senior Art Director: Giam Chung Ken
Art Director: Ooi Hunn Mei
Designers: Ooi Hunn Mei, Tan Khai Shin
Copywriter: Nitya Kannespuram
Creative Group Head: Safira Ayuni
Senior Art Director: Giam Chung Ken
Art Director: Ooi Hunn Mei
Designers: Ooi Hunn Mei, Tan Khai Shin
Copywriter: Nitya Kannespuram
Production: Reservoir Malaysia
Film Director: Quak Shio Chuan
