SAQ | Here's to an inspiring year
For many years, the SAQ has focused on the spirit of sharing special moments with loved ones.
By capturing the instant when everyone clinks their glasses together, the visuals highlight celebration and provide inspiration that varies with the seasons. The overhead shot and the position and colour of the glasses allowed us to create impactful and recognizable seasonal symbols.
The campaign posters were displayed in the windows of 410 SAQ stores in Quebec throughout 2023.
Annonceur: SAQ
Agence: Cossette
Direction de création: Geneviève Duquette, Alexandre Jutras
Conception-rédaction: François-Julien Rainville
Direction artistique: Philippe Leblanc
Service conseil: Laura Delamare
Productrice: Katia Pellerin
Infographie: Nathalie Boucher, Daniel Cartier
Maison de production: L'Éloi
Photographes: Les Garçons (Rob Lee & David Rollins)
Assistants photographes: Jeremy Bobrow, Mitchell Wright
Production: Yvonne Hercun
Set design: Roxanne Chagnon
Accessoiriste: Jay Forest
Styliste culinaire: Heidi Bronstein
Post-production: Visual Box
