The cultivation of the Canary Islands Banana (“Plátano de Canarias”) is an essential activity on La Palma, an island tragically covered by ash after the eruption of the Cumbre Vieja volcano. The damage suffered by the plantations turned into collective suffering shared by all the people living on the island. For this reason, this year the “Asociación de Organizaciones de Productores de Plátano de Canarias” wanted to send a message of hope for Christmas by creating the campaign “La Palma will be reborn” (“La Palma Renacerá”).
The agency Lola Mullenlowe was the architect of the poetic idea behind the film: to use the ashes that cover the island of La Palma and turn them into something new to tell a story of reconstruction and rebirth.
At that moment, the production company CANADA reached us to create a piece based on the ashes of La Palma’s volcano as a source of inspiration. Our first step was to do artistic research observing the real ashes to get the general look & feel we were seeking for the project, which we wanted to be faithful to the volcanic material. To achieve it, we developed different tests that allowed us to obtain the synthetic style in the film, which allows the animation to be dynamic and emotional.
Finally, we carried out the traditional 2D animation which was carefully created frame by frame to achieve that fluidity in the movements and transitions that give expressiveness to the whole piece. The realistic finishing was achieved through the simulation of particles that aim to imitate the colour, texture, and shape of the volcanic ash.
