Ooyala’s video analytics is the competitive advantage of their offering, and this project is to stay even ahead of the curve and revamp the analytics product to be more scalable, easy to use, and customizable.
The challenges are to support vastly different needs of various job functions, to present data in a way conducive for interpretation, to have the UI architecture scalable for future features and data types.
For a project of this nature and scope, I focused on fully explore divergent architecture options based on 5 primary and secondary personas, and tested often with users.
Based on extensive research, I put together the following persona chart to inform the design about what job functions need to use analtyics for what purposes, and how analytics is tied to other products they use.
The following is an earlier version of wireframe.
