DON'T BE A TOY FOR ASTHMA
The brief was to come up with a unique concept that can present Xilone as the most powerful available solution in the market, and in the absence of some competitors' products, this will provide us with an exceptional opportunity to gain a new potential market share.
Challenge was the similarity of our USPs with the competitors at this tier.
Our Solution Is to focus on coming up with a distinctive and unique persona for Xilone by visualizing it from a new different perspective. Our idea is to take advantage of the main and most common symptom experienced by our patients that is the severe feeling of suffocation, to present Xilone as a savior that will not only save the patients from these severe symptoms, but will also save the doctors from confusion of choice.
Creative Director: Ahmed AbuBakr
Art Director: Fady Marqous
