THX｜展覽形象 Visual Design

Digital Media Design Exhibition Graduation exhibition graduation project thx 主視覺銘傳 reddot 畢業展

「謝了，當代教我一無所懼。」“FEAR NOTHING, CAUSE WE KNOW WHERE WE'VE BEEN THROUGH.”

這個世代，「謾罵」變得相當容易、「二分」成了唯一的選擇，取寵且短淺的訊息霸佔螢光幕。我們逐漸養成直接相信「所見」架築出的判斷，依著這個判斷來認定我們的「存在」，再憑藉著這個「存在」來論斷我們的「所見」。

在反覆折衝思量之下，既然慣於觀看影像多於細究詳實是閱聽者的習性，我們作為數位媒體的一份子，肩負的便不只是畫面構成的美感，而是將資訊如實理解後轉化為感動人心的視覺、聽覺。藉由我們傳達的媒體介質，帶出社會的反思與檢討，努力創作出可以改變甚至翻轉社會的可能。

In the generation, it is easy to inveigh, dichotomizing thinking becomes the only choice and eye-catching and shallow information has occupied the screen. We are getting used to believe directly the judgments out of what we saw, identify our existence with the judgments and then deduce what we saw with the existence.

In our consideration, since viewing the images more than investigating fact is the habit of audiences, our duty as a part of the digital media is not only to construct aesthetic feeling, but also to transform the information into touching vision and hearing after comprehension. We try to bring out the introspection and create the possibility to change and even flip the society with the media.

感謝這個時代，不停止的訊息彈跳和反覆濫造的媒體，壞透了卻也好得無比。讓我們得以透過作品說話，讓THX的意念繼續被傳遞，打破時間、距離的限制，懷抱著改變世界的夢想，無懼地激盪出精彩的時代經典。

此次畢業展乘載了144位參展人過往的學習與閱歷，將年輕設計師們最關注的命題轉化為影像。從致謝出發，回溯二十年生命歷程中觸動的片段，究竟是什麼建立起對世界的覺察，又是什麼讓我們起身創作？

Thank the generation for the nonstop information explosion and repetitive media. It was the worst of times but meanwhile the best of times. We get to speak through the work. The ideas of THX would continue to be passed, break the limitation of time and distance, embrace the dream of changing the world and collide the classic of the time fearlessly.

The graduation exhibition carried the past learning and experience of 144 exhibitors. The issues that the young designers cared the most have been transformed into visual arts. Starting from appreciation, we recollect the touching memory in the past 20 years. What established our awareness of the world, and what made us start to create?

展覽主視覺 Visual Design

「複製、轉貼、再造」

主視覺以「變異的時代快照」發想，我們認為當代是一個不斷變異、沒有固定型態的有機體。在設計上順應行動載體介面讓所有物件具延伸性，可適應不同應用情況，自由變換無限複製再造。透過向量的層層堆疊，呈現資訊過度膨脹、不斷「複述」的時代景象。

Copy, Repost and Recreate

Key vision is developed from “deviant snapshot of the era”. We believe that contemporary era is an organism which keeps changing and has no fixed form. From the aspect of design, Comply with mobile carrier interface makes all the objects extensible, can be adapted to different application situations, transform freely and reproduce unlimitedly. It presents the era of over-inflated information and constantly retelling through the stacking vectors.

「方向」

錯落的色塊中可以看見向上指引的箭號，它代表設計推動時代的力量，外型發想自「游標」。在網路的蓬勃發展後，觸及成為能見度甚至財富的象徵，不斷加速著這有機體的壯大與變異，直至人們的五感被極端放大後邁向消融。

在感謝當代的同時，也向時代提問，如何在這已過度飽和擁擠的時代突圍？從微小處壯大、尋找共有力量並指向未來。

Direction

There is an upwarding-pointing arrow can be seen in the staggered color blocks. It represents the power of design that promotes the era, and the shape comes from cursor. After the booming development of the internet, reach has become a symbol of visibility and even wealth, constantly accelerating the growth and mutation of this organism until people’s five senses are excessively amplified and then move to dissolving.

While thanking the contemporary ear, we also asked it how to break through in this age of oversaturation and congestion. How to grow from insignificancy, find common power and point to the future?

展覽形象概念片 Concept Video

感謝這個時代豐沛的資源促進著傳達與創意的發生，然而過於龐大的資訊產生，也像巨獸般生吞活剝著文化、消費甚至思想⋯⋯

在這特殊的背景與意識下，隨處可及的恐懼，也教我們學習如何面對、思考並突圍，得以真正收穫無懼。

Thanks to the rich stream resource of this generation that stimulate the communication and creation. However, immense information production is swallowing our culture, consume and even thought.

In this special circumstance and ideology, the fear surrounding us also teach us how to confront, to think and to break though in order to become truly fearless.

直式瀏覽，直視內在 Vertical browsing, look straight at inner

我們思考既然現代人慣於長時間直視手機，不如順應趨勢以「直式」影像呈現。反映當代媒體發展下載體的變化，也在這真理式微、文化快速變遷的時刻提出疑問：「我們將如何解讀眼前所見呢？」

唯有你自己才能定義——無需辯證，請無懼直視。

We think that since modern people are used to looking straight at cellphone for long time, why not follow the trend and present the image vertically. While reflecting the change of carrier of current media development, we also bring up the question to the moment that truth declined and culture change quickly: How should we understand what we see?

Only you can define: no need to debate, look straightly and fearlessly.