While freelancing for Parham Santana, I worked closely with their Creative Director to design PetSmart's updated Brand Manifesto & Style Guide. This included not only page layout, but also writing and creating rules, selecting photography from PetSmart's image library, managing assets, creating logos for promotional events, designing a custom binder, and working with a production specialist to develop the mechanical.
Custom-made binder for the Brand Manifesto & Style Guide. The binder also included a space for a small thumb drive that contained all of the assets.
