ABC of Animals Activity Book
Rolled out across JoJo Maman Bébé’s 90+ stores for summer 2019, this booklet has seven pages of activities for kids to enjoy while encouraging parents to join in on social.
The coloured illustrations were taken directly from the product drawings for JoJo clothing, with a textured print effect added to match our seasonal font. These were used to create some of the activities and to tie in the booklet with our other instore collateral. I created all other illustrations to be used for colouring in, maze and dot-to-dot activities.
