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    Shoe box design, informational booklet, shoelace pouch, point of purchase poster, and expanded existing logo. La Sportiva is an Italian outdoor … Read More
    Shoe box design, informational booklet, shoelace pouch, point of purchase poster, and expanded existing logo. La Sportiva is an Italian outdoor shoe company. I revamped their brand by focusing on the environment in which the shoe is used; natural and unmanufactured. I used the angular mountains from the preexisting logo that carries throughout the brand along with vibrant colors to go along with the high energy involved while using the shoe. To create a personal feel, I added little sketches throughout the booklet. Read Less
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La Sportiva is an Italian outdoor shoe company. I revamped their brand by focusing on the environment in which the shoe is used; natural and unmanufactured. I used the angular mountains from the preexisting logo that carries throughout the brand along with vibrant colors to go along with the high energy involved while using the shoe. To create a personal feel, I added little sketches throughout the booklet.